BRAND STRATEGY

BRAND DESIGN

UX/UI DESIGN

PACKAGING

Timbashield

Industry

RETAIL

Impact

50%

Increase in unique visitors

1,200

increase in core range sales since previous quarter

Challenge

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Strategy

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View Project

Strategy

One aspect of the process we all enjoyed was our brand workshop conversations. With Craftwork being a new startup, it was pivotal to spend the time discussing how we wanted Craftwork to be perceived by their target audience.

We chose the Hero brand archetype, and from there aligned on Honest, Candid, and Brave as powerful descriptors for how the brand should look and feel.

Strategy

One aspect of the process we all enjoyed was our brand workshop conversations. With Craftwork being a new startup, it was pivotal to spend the time discussing how we wanted Craftwork to be perceived by their target audience.

We chose the Hero brand archetype, and from there aligned on Honest, Candid, and Brave as powerful descriptors for how the brand should look and feel.

east midlands chamber

Brand strategy

BRAND DESIGN

ux/ui DESIGN

PACKAGING

Timbashield

A rebrand for Cadence Partners, a recruitment company specialising in diverse talent and helping people and companies on their DE&I journey.

east midlands chamber

Brand strategy

BRAND DESIGN

ux/ui DESIGN

DIGITAL STRATEGY

East Midlands Chamber

A rebrand for Cadence Partners, a recruitment company specialising in diverse talent and helping people and companies on their DE&I journey.

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